Use AI Campaigns to accelerate growth. Use our AI Insights to identify high-impact customer segments with untapped potential, get clear recommendations on how and when to influence them to take action, and quickly configure each campaign using intelligent suggestions based on data.
AI Campaigns are available on Shopify stores only. Points multiplier events are included on the Advanced plan and above, and can be added to Classic as a paid add-on. Reward discounting and birthday bundles are Plus only. AI suggestions are included on Plus.
AI Campaign types
Points multiplier event
Effortlessly schedule points multiplier events to drive repeat purchases.
AI analyzes upcoming quiet periods over the next quarter and recommends when to run double or triple points events to drive the greatest lift in new orders, customers, and revenue. By timing multipliers when demand would otherwise dip, these campaigns turn points into a reliable lever for incremental growth.
Reward discounting
Identify customers close to a reward and accelerate their next purchase.
AI recommends which rewards to discount and which customers to target at the point of purchase. By reducing friction at the moment of intent, these campaigns increase checkout conversion rates, boost reward usage, and turn loyalty value into measurable revenue impact. Read more about reward discounting.
Birthday bundle
Nudge customers toward more valuable purchasing behavior with high-impact birthday experiences.
AI analyzes the behavior of customers who redeem birthday rewards versus those who do not, identifying which reward products drive the greatest change in purchasing behavior. These insights are used to recommend the most effective birthday bundles to increase engagement, incremental spend, and long-term loyalty.
Reward drops and point drops
People hate losing what's already theirs, so expiring points and rewards turn intent into an order.
Offer a reward, or a pool of extra points, that expires at the end of a set window. Your customers claim the drop from their loyalty page, and you can limit the number available so it sells out. Read more about drops.
