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Launching your Loyalty Program

Congrats! You're ready to launch your loyalty program!

Written by Dave Clark

Congratulations! You are almost ready to launch your programme with LoyaltyLion 🎉

In this guide, we'll walk you through the steps to launch your loyalty program successfully.



Review Your Program 🔎

Design Check: Before launching your loyalty program, take a moment to review the design elements of your program. Make sure your program's aesthetics match your brand identity.

Functionality Check: Make sure all features and buttons trigger the intended points and actions. If you have utilised our SDK and explored additional customization options available for your loyalty page, please ensure it aligns with your brand's style and message.



Program Visibility 👀

Shopify Visibility: Check that the Loyalty page is "visible" within your Shopify store settings.

Call to Action (CTA): Include a clear Call to Action (CTA) for your loyalty program in either the header and/or footer of your website.

LoyaltyLion Visibility: Ensure that your Loyalty page is also set to "visible" in the LoyaltyLion platform. This can be found under the ‘Loyalty Page’ section within the Manage tab.

In-App Notifications: Activate your chosen in-app LoyaltyLion notifications to keep current and new customers informed of the programme and its features


Social Media 📸

  • Let your customers know: Tell your audience about your new loyalty program. Explain how it works in simple language, to effectively promote the program and engage your audience from Day One.

  • Let your network know: Now, celebrate your hard work! Download your launch images here, publish in a couple of clicks, and show off your retention expertise.


Emails ✉️

ESP Integration: Verify that your Email Service Provider (ESP) is integrated with LoyaltyLion, if we have a relevant integration with.

Email Design and Content: Check the design and content of your loyalty program emails. Ensure they are visually appealing and convey the program's benefits clearly.

Email Activation: Confirm that your email notifications are turned on to keep your customers informed about their loyalty points and rewards.



Launch 🚀

Launching Your Program: Go to your LoyaltyLion admin and click ‘Launch Program’. Please do not worry if your programme does not appear straight away on your site, there can be a small delay which should not be more than 5 minutes

Conclusion: Congratulations! Your loyalty program is now ready to roll out to your customers. With the right visibility, social media marketing, and email communication, you're set to effectively engage and reward your loyal customers.

If you encounter any issues or have questions along the way, don't hesitate to contact our support team for assistance at support@loyaltylion.com.

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