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Manually email your loyalty members

Export your loyalty members from LoyaltyLion and email them from your own email tool.

Written by Jason Leader

If LoyaltyLion emails are not on your plan, or you would rather email your loyalty members from your own email tool, export your members from LoyaltyLion and import them into that tool.

In this article:


Why email your loyalty members

Emailing your members about your loyalty program keeps them engaged and reminds them what they have earned. You can:

  • welcome them to your loyalty program

  • let them know they have enough points for a reward, and bring them back to your store

  • encourage them to complete a few more activities to earn enough points for a reward

LoyaltyLion emails and our email marketing integrations do this automatically. Without either, you can do it manually from an export.


How to email your members manually

  1. In LoyaltyLion, go to Analytics, then Exports.

  2. Choose the Customers export.

  3. Under Enrollment, choose Members, so the export leaves out customers who have not joined your loyalty program.

  4. Tick Email me when the export is ready if you want an email when it finishes, and submit the export.

  5. Download the file from Export History on the Exports page.

  6. Import the file into your email tool and send your emails from there.

The Customers export includes each member’s points balance, tier and referral link, so you can personalize your emails. Use the Receives Loyalty Emails column to leave out members who have unsubscribed from loyalty emails.

To download an export, you need multi-factor authentication (MFA) turned on for your own sign-in, and an active subscription.

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