Managing members

In this article you will find all the different members managing functions within LoyaltyLion:

Members tab

Members tab is where you can see your customers in the loyalty program. You can search for individual customers with their ID or email.

Once you select a customer, on their profile you will be able to see:

  • Current points
  • Activites completed
  • Rewards claimed
  • Total revenue
  • History
  • Orders
  • Rewards
  • *Also 'Tier' if you've set it up

Give points manually

You can manually give points to individual members - here are the steps:

  1. Go to "Members" tab
  2. Find the customer
  3. Click "Give points" button in the top right corner
  4. State how many points
  5. Write a reason

*The member will be able to claim these points immediately*

You can give points manually for:

  • reviews on other platforms
  • past purchases
  • thank you gift (for being a loyal customer!)
  • complaint e.g. delayed delivery

See screenshots below:

Made a mistake? Click the "remove" button alongside the entry. This will immediately remove the points.

Q. Can I give points to a large number of customers at the same time?
 If you wish to add points to more than one customer we can do it for you! All we would need is an excel file with the below information:

Column A: Customer ID*
Column B: Emails - list your existing customers' email addresses
Column C: Points: list the total points each customer should be imported with

*[Shopify only] Don't worry if you can't find the IDs, we can find it for you on our end

Deduct points manually

You can manually deduct points to individual members - here are the steps:

  1. Go to "Members" tab
  2. Find the customer
  3. Click "Remove points" button in the top right corner
  4. State how many points
  5. Write a reason

Please remember that for cancelled and refunded orders - the points are automatically removed through LL so you do not need to manually adjust these. You can read about it here "Refunds and returns on purchased products"

*If you do feel a customer has not had their points deducted correctly or you want to deduct points from a larger group of customer, please email us at and we can look into this for you.

Block a member

You can block customers from the loyalty program:

  1. Go to "Members" tab
  2. Find the customer
  3. Click "Block" button in the top right corner

A blocked customer will no longer earn new points and will not be able to use any points they have earned

This is usually used to block wholesalers.

Change tier

You can manually move a customer up or down the tier.

  1. Go to "Members" ta
  2. Find the customer
  3. Click "Change Tier" button in the top right corner
  4. Chose the tier
  5. Duration: choose how long the customer will stay in that tier. After it expires, we will move the shopper into the tier based on their last 12 months spend.

You can move chosen customers up the tier for many reasons! It can be either for a campaign, surveys they've completed, reviews they gave you on different platforms, the number of referred friends - reward them for being a loyal customer or even a brand ambassador!

Merge two customer accounts

If your customer has two accounts with two different emails reach out to and our technical team will be able to merge the two accounts for them as well as all the points and rewards.

What do we need:

  • Customers' both email accounts
  • Which email should the account be merged into

Delete member

For those using the Shopify platform, you can locate the member(s) in question and select the "erase personal data" option. This will also delete them from LoyaltyLion. Otherwise, we don't have a way for you to delete customers right now, however, you can tell us on which one it is & we can delete it for you.

We can’t delete the customers from LoyaltyLion as they were created on your platform. We don’t have our own customer accounts, we pull customers accounts into our system. So as soon as a customer creates an account on your platform, we will add them to LoyaltyLion.

Q.I have a lot of SPAM customer accounts, can you delete them for me?
 If you are getting a lot of spam registration, I would advise reaching out to your e-commerce platform account manager to see if there is anything that they can do (i.e. setting up a captcha upon signing up) as the accounts were created on their platform.

Updating customers details

If the customer details change, LL will update our records automatically as we will get a notification from your store.

Normally this should only take a few seconds, however, it will depend on how quickly your store sends us the message.

Q. [Shopify] How can I reset my customer's password?
You can reset a customer's password in your Shopify admin - there's a guide for that here.

Customer history

a) Rewards used

You can see what rewards have been claimed by individual customers in their tab at the bottom of the page. Also, to see who has claimed and used the voucher, go to your rewards page > click "manage voucher codes" on the reward > click "existing codes".

b) Cancelled orders and refunds

Orders can normally be cancelled and refunded separately.

A cancelled order looks like this:

Its "state" is "declined" - the points are still visible, but not added to the customer's point total.

A fully refunded order which isn't cancelled looks like this:

Once the order is fully refunded, the applicable spend is 0 - so they earn 0 points for the order.

A partial refund works the same way - the points are reduced to match the amount that the customer has actually spent (after refunds).

c) Approved points

Approved points are points which have been rewarded & ready to be used (eg. once the purchase is complete & past the date for returns)

d) Pending points

To avoid customers abusing the program we have designed a ‘pending points’ feature which prevents your customers from using their points to collect a reward then returning the item.

Pending points are points which the customer has been rewarded but cannot access immediately. The waiting time is intended to make sure your customers don't return or cancel their order before we allow them to spend their points.

To edit the number of days needed to approve points go your LoyaltyLion account:

  1. Go to "Manage"
  2. Click "View rules"
  3. Click on "Edit" next to the "Make a Purchase" rule 
  4. Enter the desired number of days next to "Approval period"

Changing all customers' points

If you want to change all your customers' points (eg. divide all their points by two) we strongly advise against it. A better alternative in this scenario would be to double the cost of rewards.

The three key reasons for this are:

  • Your customers will log in and see a drop in their points. You will almost certainly experience complaints from concerned customers asking where their points have gone.
  • Behavioural economics has shown that higher numbers of points motivate customers more than lower amounts even if the reward they achieve is the same so by adjusting your program you may make it less successful.
  • If you change the cost of the rewards instead of the customers' point balance you will achieve the same result immediately.
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