To see which plans include MailChimp integration please see our pricing page . If MailChimp isn't listed on your integrations page within LoyaltyLion and you would like it, please contact firstname.lastname@example.org
In this article:
- Installing the MailChimp integration
- What fields are synchronised to MailChimp?
- Using LoyaltyLion fields in MailChimp emails
- Common questions
Installing the MailChimp integration
1. Navigate to your integrations portal here and click 'Install Integration' next to MailChimp
2. Follow the instructions on the page.
3. Click 'Install integration'
What fields are synchronised to MailChimp?
We currently sync the following merge fields to each member:
- Points (total, approved, pending, spent, lifetime)
- Number of rewards claimed
- Date enrolled in the program
- Customer's unique referral link
- Loyalty Tier
Note that we create these fields as private fields, i.e. they will not automatically appear in sign-up forms or similar. You should take care not to delete or change the attributes of the fields manually in the MailChimp interface.
Using LoyaltyLion fields in MailChimp emails
Every field is exposed as a merge field and can be used in emails the same way as other fields like "FNAME". The complete list of merge fields we sync:
Total Points: points_total
Approved points: points_approved
Pending points: points_pending
Lifetime points: points_lifetime
Spent points: points_spent
Number of rewards claimed: rewards_claimed
Date enrolled in program: enroll_date
Referral URL: referral_url
How and when do we push updates to Mailchimp?
Whenever a customer changes in LoyaltyLion (e.g. by earning or redeeming points) LoyaltyLion will update a matching customer in your chosen list who has the same email address. If the list does not contain a member with the same email address, we won't do anything. We will update any member of the list, even if they are not subscribed - this is useful if you use MailChimp to send transactional emails.
What happens to customers who aren't on my list already?
We are not permitted to add a customer to your MailChimp list as we don't know if the customer has opted into receiving an email from you. When a customer who isn't on your list is later added to your list through another source, LoyaltyLion will sync to MailChimp as soon as they take an action (earning or spending points) within the Loyalty Program.
*If you're on Shopify, we recommend using the MailChimp app to build your list; it supports both independent signup forms which you can embed on your store and syncs with the "newsletter signup" checkbox during checkout.
How can I use this data to help my business?
This data will help you increase revenue, engagement and customer acquisition, as well as segmenting customers based on their loyalty properties, prompt customers to refer their friends by emailing them with their referral link and more.