To see which plans include HubSpot integration please see our pricing page. If  HubSpot  isn't listed on your integrations page within LoyaltyLion and you would like it, please contact 

In this article:

  • Installing the HubSpot integration
  • What data will it sync to my HubSpot account?
  • How and when are updates pushed to HubSpot?
  • What happens to customers who are not on your mailing list yet?

Installing the HubSpot integration

1. Navigate to your integrations portal here and click 'Install Integration' next to HubSpot

2. Follow the instructions on the page.

3. Click 'Install integration'

What fields are synchronised to HubSpot?

We currently sync the following merge fields to each member:

  • Points (total, approved, pending, spent, lifetime)
  • Number of rewards claimed
  • Date enrolled in the program
  • Customer's unique referral link
  • Loyalty Tier
  • Birthday


Using LoyaltyLion fields in HubSpot emails

Every field is exposed as a merge field and can be used in emails the same way as other fields like "FNAME". Here is the complete list of merge fields we sync:

  • Total Points
  • Approved points
  • Pending points
  • Lifetime points
  • Spent points
  • Number of rewards claimed
  • Date enrolled in program
  • Referral URL
  • Loyalty Tier
  • Birthday


Common questions:

How can I use this data to help my business?

This data will help you increase revenue, engagement and customer acquisition, as well as segmenting customers based on their loyalty properties, prompt customers to refer their friends by emailing them with their referral link and more.

Click here to visit HubSpot's website. 

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