To see which plans include Dotmailer integration please see our pricing page. If Dotmailer isn't listed on your integrations page within LoyaltyLion and you would like it, please contact

In this article: 

  • Installing the Dotmailer integration
  • What data will it sync to my Dotmailer account?
  • How and when are updates pushed to Dotmailer?
  • What happens to customers who are not on your mailing list yet?

Installing the Dotmailer integration

1. Navigate to your integrations portal here and click 'Install Integration' next to Dotmailer

2. Follow the steps and create a new LoyaltyLion user.

3. Click 'Install integration'


What fields are synchronised to Dotmailer?

Only enrolled customers are included in the sync. We currently sync the following merge fields to each member:

  • Points (total, approved, pending, spent, lifetime)
  • Number of rewards claimed
  • Date enrolled in the program
  • Customer's unique referral link
  • Loyalty Tier
  • Birthday


Using LoyaltyLion fields in Dotmailer emails

Every field is exposed as a merge field and can be used in emails the same way as other fields like "FNAME". Here is the complete list of merge fields we sync:

Total Points:  LL_POINTS_TOTAL 

Approved points: LL_POINTS_APPROVED 

Pending points: LL_POINTS_PENDING 

Lifetime points: LL_POINTS_LIFETIME 

Spent points: LL_POINTS_SPENT 

Number of rewards claimed: LL_REWARDS_CLAIMED 

Date enrolled in program: LL_ENROLL_DATE    


Loyalty Tier: LL_LOYALTY_TIER 

Birthday: LL_BIRTHDAY 

Not sure how to use them in your email templates? Check out Dotmailer's guide.


Common questions:

How can I use this data to help my business?

This data will help you increase revenue, engagement and customer acquisition, as well as segmenting customers based on their loyalty properties, prompt customers to refer their friends by emailing them with their referral link and more.

Click here to visit Dotmailer's website. 

Did this answer your question?