This integration is only available for Shopify Plus merchants.

Shopify Flow is an e-commerce automation platform that you can use to automate common tasks in your store. With the 3 - step workflow builder you can perform actions based on triggered events.

List of triggers and actions


  • Customer moved up a tier
  • Customer moved down a tier
  • Customer birthday is in 7 days
  • Customer birthday is today:
  • Customer has enough points for reward
  • Customer moved into ‘At Risk’ segment:
  • Customer moved into ‘Winning Back’ segment
  • Customer moved into ‘Loyal’ segment


  • Add points:  Add approved points to a customer
  • Change tier:  Move a customer into a Loyalty Tier


Examples of flows using LoyaltyLion

Convert guest shoppers into customers
: Increase customer lifetime value and the likelihood of repeat purchase by encouraging customers who checkout as guests to become members. Emails letting customers know that there are points waiting for them can be sent via Klaviyo. You may also want to award additional bonus points for those who return and create an account as a result.

  • Trigger: the customer makes a purchase as a guest
  • Action: send email to tell customer points are waiting for them if they create an account

Surprise and delight shoppers near their birthday
- Remind customers that you value them by setting up automated triggers to send them personalised rewards as their birthday approaches

  •  Trigger: the customer’s birthday is in a week
  • Action: send an email with a reward through your ESP

Reactivate “at risk” customers: Increase customer retention and drive the next purchase by identifying ‘at risk’ customers, awarding them points and sending them an email to let them know they have points available. Emails can be sent via your ESP and within LoyaltyLion you’ll be able to see how many of your ‘at risk’ customers make a purchase as a result.

  • Trigger: Customer moves to “at risk” in LoyaltyLion
  • Action: award 500 points + send an email through your ESP communicating points

Incentivise customers to spend over your AOV: Give customers additional points if they spend over a certain amount

  • Trigger: customer spends over your AOV
  • Action: award extra points and communicate that through your ESP

Reward customers for moving up a tier: Give customers additional points for moving up a tier and send customers a congratulation email through ESP

  • Trigger: customer moves up a tier
  • Action: award customers extra points + send a congratulations email to customer

Reward customer for repeat purchases:

  • Trigger: the customer has placed 5 orders
  • Action: award additional points to customer + communicate points through your ESP
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