To see which plans include HubSpot integration please see our pricing page. If  HubSpot  isn't listed on your integrations page within LoyaltyLion and you would like it, please contact 

Why Loyalty Lion and HubSpot?

HubSpot is inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers. 

Using LoyaltyLion and Hubspot together allows you to seamlessly incorporate loyalty information into emails in order to turn one-time shoppers into long-term customers.

Benefits of integrating with HubSpot:

  • Increase repeat purchases with reward available emails
  • Engage with customers via monthly loyalty summary emails
  • Increase customer acquisition with referral prompt emails

Installing the HubSpot integration

1. Navigate to your integrations portal here and click 'Install Integration' next to HubSpot

2. Follow the instructions on the page.

3. Click 'Install integration'

What fields are synchronised to HubSpot?

We currently sync the following merge fields to each member:

  • Total points
  • Approved points
  • Pending points
  • Lifetime points
  • Spent points
  • Number of rewards claimed
  • Date enrolled in the program
  • Customer's unique referral link
  • Loyalty Tier
  • Birthday
  • Insights segment (Loyal, At Risk, Win Back categories)


Using LoyaltyLion fields in HubSpot emails

Every field is exposed as a merge field and can be used in emails the same way as other fields like "FNAME". 

Common questions:

How can I use this data to help my business?

This data will help you increase revenue, engagement and customer acquisition, as well as segmenting customers based on their loyalty properties, prompt customers to refer their friends by emailing them with their referral link and more.

Click here to visit HubSpot's website. 

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