After providing customers with additional points we recommend that you email them to let them know. Make sure the email lets them know about rewards they can claim to entice them to visit your store and make a purchase
Tips: Research states that 69% of a customer’s first year spend comes within their first 30 days as a customer. Make sure you engage with customers from day one!
LoyaltyLion allows you to export customers data. You can do this by going to ‘members’ -> ‘export’. The export will provide the following data:
- Customer ID
- Customer Name
- Customer Email
- Points (approved, pending and spent)
- Loyalty Tier (name, position, spend/points)
- Enrolled date
- Amount of rewards claimed
- Received Loyalty Emails
Tips: If a customer joins your loyalty program, the chance of them purchasing for a second time is 47% higher versus customers who don’t join your loyalty program. Provide customers who are not enrolled with some additional points to entice them to ‘create an account’ and ‘make a purchase’ with your store.
Loyalty tiers are a great way to encourage your customers to repeat purchase! You can create up to four customisable tiers for your loyalty program. Each tier can provide bonus points for activities and also have exclusive rewards that can only be claimed when a customer is on that tier. To find out more about Loyalty tiers please see ‘LoyaltyLion Tiers’.
Tips: Tiers will allow you to create segmented marketing campaigns for various levels of customers, check out ‘Displaying Loyaltylion tier tags in Shopify’
Become the go-to loyalty expert in your business by learning how to increase your customer engagement, repeat purchase rate, average order value and more!
Visit the ‘LoyaltyLion Academy’
Find unhappy customers and turn them into advocates using “NPS”
Research shows that happy customers tell nine friends about their experiences with a brand. Unhappy customers tell an average of sixteen, which can significantly impact revenue and reputation.
Add NPS to your loyalty program here
Improve your loyalty program statistics by using ‘insights’
Insight is a great analytical tool that allows you to see key metrics along with customer segments: loyal customers, customers at risk and customers you need to win back. For more information on LoyaltyLion Insights please see ‘Insights app (Shopify)’
Add Insights to your loyalty program here.
Tip: check out the article on ‘tips and tricks for driving loyalty at every stage of the customer life cycle’