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[Shopify] Activity: sign up to the newsletter
[Shopify] Activity: sign up to the newsletter
Mags Maras avatar
Written by Mags Maras
Updated over a week ago

To see which plans include newsletter activity please see our pricing page.

In this article:

How does the sign up to the newsletter activity work?

Our newsletter signup does not integrate with your ESP. When your customer signs up to the newsletter rule, it merely integrates with the customer's accepts marketing field in Shopify.

If you're sending newsletters through your ESP, you'd need to synchronise Shopify's accepts marketing field with your ESP.

Newsletter rule vs customers

Below we've listed all the scenarios that include your customers sign up for the newsletter and an explanation of when we reward them with points.

  1. Customer has already signed up for the newsletter before LoyaltyLion launched - We won't give those customers newsletter points. The newsletter rule in the UI will be hidden since the customer is ineligible to complete it.

  2. Customer already signed up for the newsletter before LL was launched, but unsubscribes and resubscribes quickly with intent to resubscribe just to get the points - We won't give those customers newsletter points. The newsletter rule in the UI should say that they already signed up for the newsletter, but it won't say they completed the rule

  3. After the program launches, customer signs up for a new account and checks the 'newsletter signup' box at that time - The customer will receive newsletter points and their rule in the panel will show as completed

  4. Customer has already earned newsletter signup points and unsubscribes to try to get the points again - They won't get any further points on the same site. The rule will display in the UI as "completed"

  5. Customer is a member of a multi-site program and has signed up for the newsletter on site A, but not site B. Currently viewing site B - If there's also a newsletter rule on site B, it should show as available to complete. Signing up for site B's newsletter should earn them additional points.

  6. Customer is a member of a multi-site program with only a newsletter rule on site A and no newsletter rule on site B. Customer signs up for a newsletter on site B - Does not earn any points. Still eligible for points if they eventually sign up for a newsletter on site A.

  7. Guest customer signs up to newsletter after program launch, but doesn't create a full account. Then, months later, they create a full account on the store - When the guest customer signs up for the newsletter, they will receive points in LoyaltyLion. When they eventually create their account, they should see the points for signing up for the newsletter in their account.


How to setup the newsletter activity reward?

1. Login to your LoyaltyLion account

2. Click on the tab Manage

3. On the left find Activity rules and click Create new rule

4. Find Newsletter signup

5. Amend the options and click Create rule to save.

6. Next time if you wish to change settings you can do it by clicking the Edit button next to the newsletter rule

Claiming the rule

The customer would need to navigate to your Loyalty Page and find your collection reward from the Rules section of the page.

This is what the reward would look like from a customer perspective:

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