When do LoyaltyLion emails send?

Who can receive emails?

Only customers who meet the following criteria will receive emails:

  • Are enrolled in your loyalty program
  • Are not blocked from using your loyalty program
  • Have not unsubscribed from loyalty emails

Some slightly more specific criteria apply to each email -

Welcome email

This is sent when a new customer signs up to your store.

Customers must meet the following additional criteria to receive this email:

  • Have made an account since you installed LoyaltyLion
  • Not have received any other loyalty email (eg if they earn enough points for a reward from their initial purchase, and receive a 'reward available' email, they will not receive a welcome email.


Monthly statement reward available email

This is sent on a monthly basis to customers who have enough points to claim a reward.

It won't send if you don't have any rewards currently available to be claimed.
Currently this email will not send if you only have checkout redemption and buy with points as available rewards.

Customers must meet the following additional criteria to receive this email:

  • Have made an order in the last 6 months
  • Have not received any other loyalty emails in the past seven days


Reward available

This is sent when a customer earns enough points to claim a reward.

It won't send if you don't have any rewards currently available to be claimed.
Currently this email will not send if you only have checkout redemption and buy with points as available rewards.

Customers must meet the following additional criteria to receive this email:

  • Have not received any other loyalty emails (except the welcome email) in the past four days
  • Have not received another 'reward available' email in the last 30 days

Points expiry

This is sent when a customer's points are about to expire.

You must have the points expiry feature enabled in order for these emails to send; find out more here