Dashboard - Loyalty purchases button
The tab 'Loyalty purchases' on the right hand side of the dashboard page refers to revenue from purchases made with your loyalty program vouchers. It's the net gain from those purchases.
If one of your customers uses a £5 reward voucher on a £100 order > net gain would be £95. We show £95 in this figure.
The full revenue from your loyalty program is found by adding this figure and the gains from referrals together.